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Alex Picot Trust Company to wear and communicate in purple for epilepsy awareness on Thursday 26 March

Tuesday 24 March 2015

Alex Picot Trust Company will be supporting Purple Day this Thursday 26 March, which is the International Day for epilepsy awareness, when people around the world wear purple to spread the word about this often misunderstood disorder.

Staff at Alex Picot Trust Company will be wearing purple on Thursday and asked to make a donation to do so.  They will also be sending out all email correspondence in purple on that day.

Purple Day was founded in 2008 by a nine year old Canadian girl, Cassidy Megan who has had epilepsy since infancy.  The day is so called because lavender is the internationally recognised colour of epilepsy and the lavender flower often represents solitude in certain cultures.

So many people have epilepsy and yet there is a certain amount of stigma attached to this neurological disorder caused by a disturbance in the electrical activity of the brain and which affects more than half a million people in the UK alone, with probably between 500-600 sufferers in Jersey.  When identifiable, the causes of epilepsy usually involve some form of injury to the brain.  For most people however the causes remain unknown and in around 70% of cases, no direct cause can be discovered.

It is hoped that Purple Day will raise both the awareness of the condition and also the Jersey Epilepsy Association which offers advice and reassurance for those with epilepsy in their lives.