Derek Rhodes was thrilled to be invited to attend and address the first Kreston Middle East Conference from 3 – 5 November in Dubai.
Hosted by Kreston member firm, Awni Farsakh & Co, the event took place at the Radisson Blu Dubai Downtown. Delegates from all Kreston firms across the Middle East attended.
Following a welcome reception and dinner at the hotel, the conference agenda included a session on the services offered by Jersey Financial Services businesses presented by Derek and other sessions on the development of business and the profession in the region and understanding the capabilities of firms and the opportunities open to members for business development.
Kreston CEO, Jon Lisby, who presented on Kreston strategy, development, brand values and behaviours commented that this first Middle East event enabled the regional Kreston firms to strengthen relationships and identify business development opportunities with each other and with Jersey. Kreston is now the thirteenth largest accounting network in the worldwide rankings.
Emphasising the importance of the quality of service offering, Kreston’s Director of Quality and Professional Standards, Andrew Collier, updated members on current quality issues and ran a full day’s training session on developing effective and efficient strategy.
Andrew commented that the delegates were able to discuss current issues and share best practice ideas to further enhance the technical and service quality offered to clients.